| Redirecting
Domains |
Website Owners may possess several domain
names, mirror sites, etc. for various purposes. Search engines must resolve these appearances of exact
duplicate content so that only one instance is displayed in their rankings. There are 2 valid redirect methods: 301
redirects (host level) and DNS redirect (registrar level). All other redirection methods (including
302 redirects, meta refresh code, and JavaScript code, html base) are
consider inappropriate, and can cause site banning or ranking demotion. |
| Internal Link Structure |
|
| "Home" links |
Some sites use internal page URLs to link
internal pages to the "Home" page rather than using the domain
name. Use of different URLs for the
"Home" page can confuse search engines that are attempting to
determine the real home page URL that will be shown in their Search Engine
Results Page (SERP). |
| URL Structure |
URLs can pass many variables, even session
IDs. In the most extreme conditions, Search Engines will ignore pages that
may contribute to 'spider traps'. |
| PageRank Optimization |
Website navigation may be crafted in such a
way that it maximizes PageRank on specific pages. This technical check tests for the possibility of these
conditions. |
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| Duplicate or
'near-duplicate' content |
Duplicate and 'near-duplicate' content is
identified by Google as un-natural and can cause site-wide ranking
penalties. This check will test for
the likelihood of this condition on up to 25 top-level pages. |
| Host log file review (if
available) |
Hosting files include referrer analytics
These analytics are commonly used to track website visitation traffic. One of the most common metrics is search
engine referral. This value shows the
number of unique visitations (typically delineated by unique IP address over
a period of 30 minutes) per search engine per time per keyword. If available, this check can reveal subtle
conditions symptomatic of larger issues. |
| Parent site HTTP Header |
Header information gives us added insight to
any special conditions, such as local re-directs and cookie setting. |
| HTML Validation |
This check includes up to 25 top-level pages
and tests each page to ensure that HTML conforms to standards. |
| SPAM HTML Code Check |
Up to 25 top-level site pages are checked
using GRSEO to detect many SPAM coding techniques. |
| Parent Site Spidering |
A local spider is launched to check for
various conditions. If the site is
constructed as a spider trap, this function cannot be run. |
| Broken Links |
| Site Map |
| Outbound links |
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| Hijacking potential |
A Hijack check tests to see if other website
domains are using in appropriate redirects to your site home page. |
| Deep External Backlink
Analysis |
A detailed review of parent site backlinks
can reveal subtle conditions symptomatic of larger issues. |
| Directory Listings |
13 public directories are checked to see if
the parent domain is listed. |
| Keyword Rankings |
A single run ranking report for each of the 3
major engines is run for all keywords conducted in the initial SE ANALYST
report.
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