Position Research: Organic Optimization Professionals

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On-Page Optimization Factors
Search engines strive to deliver “preferred’ content to their users.  They match a user’s keyword query to internet pages.  Although many of the ranking factors search engines use are off-page factors, on-page factors are still critical for success.  Considerations include:

 

Conclusion

In the final analysis, search engines define the perfect page.  Their Webmaster guidelines serve as strong guidance.

Tactic

Reason

Targeted Head Tags

A strong Title tag is among the most influential organic optimization factors.

Strong Body Content optimization

To determine with good confidence what a page is really about.

Valued content produces great visibility

Visibility as measured by the number and quality of backlinks to pages (external backlinks preferred). 

Minimal HTML errors

Pages resolve correctly and reflect well on search engine’s capabilities to deliver good content across a broad range of browsers (cell phones, PDAs, and PCs)

High PageRank Value

Home page or 1st level interior pages offer the strongest ranking opportunities.

When on-page factors, combined with a strong backlink structure, meet or exceed conditions of website pages currently ranking for specific keywords, the chances of ranking success are dramatically improved.

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