This website is designed and maintained by Position Research.  It is a CMS (Content Management System) design which means edits are made with a simple text editor.  If you know how to use MS Word, you could edit this website - no HTML experience necessary.  Read more about Position Research's web development program here.

In addition to being a CMS design, the website is also Search Engine Friendly (SEF).  Here is a list of optimization specifics performed to this website:

Strategic Keyword Targeting

• Keywords (national)
  • Primary
    • professional organic search engine optimization
    • professional organic optimization
    • organic optimization professional
    • organic optimization
    • organic search engine optimization
  • Secondary
    • organic search engine ranking
    • organic search engine rank
    • organic search engine position
    • organic search engine placement
• Keywords (regional)
  • san diego professional organic optimization
  • professional organic optimization san diego
  • san diego organic optimization
  • organic optimization san diego
  • ca professional organic optimization
  • professional organic optimization ca
• Keyword Map
  • Link to follow

On-Page Optimization Factors

• SEF page URLs
• Keyword rich URLs
• Optimized Keyword and Description Meta-Tags
• Optimized Title Tags
• Keyword density optimization
• Strong interior linking
  • Keyword rich anchor text
• Very rich and informative content (min 250-300 words in paragraph format)
• rel="nofollow" link attributes on selected outbound links
• Prominent use of "San Diego" and "CA" for local search visibility
• All original content

Off-Page Optimization Factors

• Link Building
  • Strong keyword anchor text links
  • Web-centric Press Releases
• Link Bate - compels others to link
  • Flash movie
  • Resources page
  • Authoritative content
• No Reciprocal Links
• No "Paid Text Links"
• No Link Farm links

PageRank Optimization

• rel="nofollow" link attributes on selected internal links
• SEF main menu top links only.  Drop menus not SEF.
• Sitemap to secondary pages
• Different footer link configuration for home page v.s interior pages

Usability Optimization

• The website was developed with 3 different personas in mind, each with a different level of experience and SEM understanding.
  
• For the newbie who does not know if there website is suited for Organic Optimization
• "Your Search Engine Approach"
• For the more experienced who want to know how professional Organic Optimization is done.
  
• "The Organic Optimization Process" (Your website | This website)
• For the experienced who wants to know what makes Position Research different.
• "Develop a Winnable Strategy"
• Prominent Contact link
• Calls to action
• Phone
• Email
  
• Robust Contact form
  • Radio buttons and check box selections
  • Anti-Spam code
  • Alert email
  • Custom "Thank You" page
  • Custom error handling
  • No follow; No index meta tag
• Custom interior footer with call to action for long interior pages
• Alt (smaller) banner on selected pages (with 1 call to action)

Other Optimization Factors

• Google sitemap (sitemap.xml)
• Google Analytics with conversion tracking
• Google Webmaster Account
• Submit Google Local Business Center listing
• Blog ping server registration
• Client login to Extra-net
• Web 2.0 look and feel (encourages backlinking)
• Easy Navigation (all in one consistent location)
• Robots.txt file to keep robots from crawling specific pages

Ongoing Monthly Maintenance

• Situational Awareness
  • Ranking Movement Visibility: Check to see if there are ranking changes and/or anomalies.
  • Backlink Tracking & Verification: Check backlink counts; compare with previous months; check quality.
  • Duplicate and Near-Duplicate content check: Find other website's that may have copied content and determine ranking threat.
     
  • Hijack Check: identify malicious or dangerous tactics by other websites.
  • Indexing check: pages indexed in search engines.
     
  • Competitive Landscape: run SE ANALYST reports and compare with previously run reports.
  • Research: Review forums and in-house tests for search engine behavior changes.
  • Search Engine Account management: Check Google Webmaster Account for anomalous conditions.
     
• Tactical Modifications and Adjustiments
  • On-page keyword optimization adjustments
  • Change/modify SEO tactics as ranking algorithm shifts.
  • Backlink Maintenance: Add links as required
  • Modify content  or file DMCA with search engine as required.